Sample 2-week sales cadence with video on Day 5

published on 16 March 2023

Day 1: Initial email

  • Send a personalized email to introduce yourself and your company to the prospect. Briefly mention the value you can provide and ask for a meeting.

Day 3: Follow-up email

  • Send a follow-up email reminding the prospect about the initial email and mentioning a specific pain point that your solution can address. Include a link to a relevant case study or article.

Day 5: Video message

  • Record a personalized video message for the prospect that addresses them by name and highlights how your solution can help solve their specific challenges. Include a clear call-to-action at the end of the video.

Day 7: Phone call

  • Follow up with a phone call to the prospect. Briefly mention the email and video message you sent, and ask if they have any questions or concerns.

Day 9: Additional resource

  • Send an email with an additional resource, such as a whitepaper or product demo, that can help the prospect better understand your solution.

Day 11: Social media touchpoint

  • Connect with the prospect on social media, such as LinkedIn, and engage with their posts or share relevant content.

Day 14: Final follow-up

  • Send a final email. Let me know that you don't want to chase them if this isn't relevant.

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