What is a video merge and how does it work.

published on 16 March 2023

A video merge for sales videos is a process of combining multiple video clips into a single video. This is commonly used in sales outreach to create personalized videos that address the prospect by name and mention their specific pain points or goals. Here are the steps to create a video merge for sales videos:

  1. Record the reusable clip: The first step is to record a reusable clip that covers the value, purpose, and next steps for your sales outreach. This clip should be designed to be relevant to your entire audience and can be used for future outreach as well.
  2. Record the personalized clip: Next, you'll need to record a personalized clip for each prospect that addresses them by name and mentions a specific pain point or goal that is relevant to their business. This clip should be recorded separately and can be added to the reusable clip in the next step.
  3. Use a video merge tool: Once you have both clips recorded, you can use a video merge tool to combine them into a single video. With Telesqope you can merge multiple personalized clips into a reusable clip to produce multiple personalized videos in one step.
  4. Create personalized thumbnails: Your video thumbnail is like a subject line for your video. It needs to compelling and snappy - it should make your prospect want to click and watch the video. 
  5. Send the video: Once you're happy with the final product, you can send the personalized video to the prospect via email or LinkedIn, along with a clear call-to-action that encourages them to book a meeting with you.

By using a video merge tool to create personalized videos, you can engage your prospects in a more memorable and meaningful way, and increase your chances of converting them into customers.

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